Category Advisor (Walmart and Walgreens)

Chocoladefabriken Lindt



Position PurposeThe individual in this role will provide category analysis and business insights to Walmart and Walgreens in the areas of promotion, pricing, assortment, shelving and shopper insights to drive category growth and to help deliver against Lindt USA's business objectives. This includes developing and presenting compelling, insight based stories that support Lindt strategies and will make a direct impact in growing Lindt's everyday confection, front end, and seasonal businesses. This role requires strong analytical capabilities, problem solving skills and storytelling ability.Essential Job Functions/Key AccountabilitiesCategory Management* Act as a consultant to Walmart and Walgreens by providing unbiased recommendations to drive overall category growth.* Utilize space management software to analyze and validate retailer planograms and to develop strategic planogram recommendations to help the retailer maximize sales.* Synthesize multiple data sources including POS, Panel, Shoppercard and Insights to craft compelling, concise and actionable selling stories. Contribute to or lead the creation of everyday line reviews, seasonal reviews and checklane reviews.* Play a leadership role in conducting category management reviews, analyzing business issues, and providing business insights and recommendations in the areas of assortment, pricing, and promotion to improve business results.* Attend customer meetings to present analysis, trend information and category opportunities. Attendance may be in conjunction with the account manager or one on one with the buyer.* In collaboration with the Category team and specific Brand Managers, support and possibly lead the creation of seasonal and key inititiave selling presentations with contribution of insights and/or data analysis.Sales & Marketing Support* Influence the development of strategic sales and category action plans through the sharing of knowledge gained from customer specific shoppercard information. Help to establish priorities that are consistent with Lindt and key account goals and objectives, market share and overall category profitability.* Provide sales managers with post event analytics and YOY implementation opportunities to drive the total confection category and Lindt brands in assigned accounts.* Actively participate in weekly team calls or meetings with respective Sales managers and/or marketing.Research and Analysis* Serve as the expert on assigned accounts by fully understanding shopper motivations, triggers and barriers through available shopper card or panel information.* Be the information expert in the analysis of syndicated data, shopper card data, household panel data, and customer point of sale data, leading to key insights and business recommendations in the areas of item distribution and assortment, pricing and promotion.

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